Word of mouth alone will sustain my business. In today's digital gage, word of mouth extends to online reviews. What people say about your business online can reach hundreds, even thousands, of potential customers. Ignore online reviews is like turning down free advertising.

Only unhappy customers leave reviews, so it is not worth focusing on them. Happy customers do leave reviews - especially when encouraged! Actively managing your reviews can turn satisfied clients into your biggest advocates, showcasing the true value of your business.

My website is enough to attract customers. A website is just one piece of puzzle. Customers want to see real experiences from real people before they make a decision. Reviews and social media are often the deciding factors that turn visitors into customers.

My business is small; reviews won't make a difference. Whether you're a small local business or large enterprise, reviews matter. They build credibility, influencing buying decisions, and can set you apart from competitors, no matter your size.